Cup To Go by Khala - Urban Session

We were asked by Kahla to create a photo-narrative for their new product. For two weeks we were shooting in the city of Berlin which its magic and uniqueness allowed us to create a story. The aim was to illustrate a sunny Saturday  coffee drinking during multiple street realities  - from morning coffee, through driving the car to the market or just hanging out with bikes and friends.

When getting down to details it was important for the manufacturer to emphasize on the product special features like the 'Magic Grip' which ensures a non-slip and a excellent gripping qualities. The product which was mainly designed to be use as a coffee mug was present is such a way to show its diverse use and durability in different situations. It was highly important to set the cup in a coffee shop context as well in order to show the product's potential to 'live' in the professional sector.